The Team Project:

Create a social media marketing plan for a local business in Rhode Island

My Role:

Social media audit, objectives strategy, content creation, video production, and developing target audience

Inspired by Del's historic past and adored reputation, our team developed a comprehensive social media marketing plan that honored its heritage while advancing it into the digital era. We aimed to enhance Del's Lemonade's social and digital media presence by creating targeted advertising campaigns, a digital social media calendar, expanded local community involvement programs, and strategic content development. We aimed to improve the brand's social media presence with interactive content and promotions.