IBM Weather Channel

The Project:

Increase the amount of Gen Z users for the IBM Weather Channel

My Role:

Communication and media strategy, objectives, target personas, target market research and content creation

As part of the marketing team, we strategically targeted millennial and Gen Z-friendly digital platforms and created visually appealing educational and entertaining content. Every component of the campaign, from creating social media posts to interactive weather forecasting, the consumer was in mind. We utilized state-of-the-art analytics to customize content and messaging to the tastes and interests of younger consumers by using data-driven insights.