Rhode Island Monthly DEE
The Project:
Utilize social media to promote Rhode Island Monthly’s Tech 10 Awards
My Role:
Lead social media strategist, social media audit, competitor audit, S.M.A.R.T. objectives, content calendar, and developed a detailed social media marketing plan
As part of a Directed Experiential Education where JWU students get hands-on experience with real-world clients. This DEE collaborated with Rhode Island Monthly and their Tech 10 Awards. As project lead, I oversaw a social media campaign that was aimed to increase the buzz around the Tech 10 Awards. My approach was to highlight the outstanding people and businesses in the Ocean State that are advancing innovation and setting new standards.
